Over 80% of Americans use social media in their daily routine. It’s become a huge part of everyday life, and provides huge opportunities to those who know how to utilize it. The way of marketing is changing, instead of oldschool flyers and newspapers, the world is looking at Google, Facebook, Social Media and strategically placed ads upon their feeds to help find the best products on the market. Its not uncommon to scroll through a Facebook or Instagram feeds and see at least a few ads targeted directly towards you. Nifty, eh?
The internet – The #1 for reaching your target audience
Over 77.6% of business’ use social media for some form of advertising. That is over $18.4 billion a year spent online alone. And it seems to be working. Studies suggest that consumers are three times more likely to buy a product after seeing an online ad for it. While placing ads online is a brilliant idea, finding even the proper place to start can be hard. What modes of advertising should your business use? Who is your target audience? What social sites does your target audience typically use?
The Easiest Way to Promote
Generally, if you have no idea where to start, it might be a good idea to hire a digital marketing agency to do the groundwork for you. Digital marketing companies have one sole purpose: to analyze a brand’s needs and find ways to boost profits through online social media platforms, SEO, E-Mail marketing and outreach.
These digital marketing companies, for example digital marketing agency new jersey, are extremely efficient at promoting other websites or brands, usually with a pre-set system. The more trust and respect a brand or person has, the more clicks their website typically gets. Digital marketing companies feed off of this truth, and will help build and protect what some call an “online hub”. This is basically a bubble of ads or pages promoting a product or website, across multiple social media platforms to help garner attention. Then more trust is built by engaging with the target audience, answering DM’s, sending e-mails, posting consistently, etc. 80% of social marketers said that their key strategy is to increase engagement across social channels to increase traffic flow and reputation. Interacting online with this particular system is one of the major ways websites become well-known.
Furthermore, most of these agencies will get you started in the world of SEO (Search Engine Optimization) and try to rank your website on the first page of Google for targeted keywords that are specifically interesting for your brand or business. Organic traffic has been shown to convert very well, so it is absolutely imperative that you grab some of those sought after spots on Google. This can include either paid ads, using Google very own Adwords platform or organic SEO (or a combination of both).
Why a Whole Different Company?
Some people might ask why anyone would need a whole separate company for a task like this? It’s expensive after all. But the truth is simple: building an online presence is hard – very hard. Especially if you have no prior knowledge of digital marketing. The amount of time it takes to engage consumers and provide upkeep with social media while monitoring website traffic among everything else is more then a full-time job.
To hire your own experienced team typically costs way more then a marketing team, and is more time consuming to pull together. Digital marketing companies have the established reputation and experience right out of the gate to help set manageable goals and boost online presence to your website/product/brand.
Now, on an ending note, we wanted to leave your with some informational videos that might give you a clearer picture of what online marketing (SEO, etc.) entails – Ahrefs made a great video on the topic: