There are many benefits of animated explainer videos for businesses. If you’re not using these types of videos, then you’re missing out. To convince you that you should use an animated explainer video for your business, check out the below benefits.

Excellent Way To Promote Products And Services

One of the best things about animation explainer videos is the ability to present your product or services in a way that is unique. Plus, they are useful to promote products and services that are not easy to present via other methods such as contextual advertising, radio or print advertising. People love watching videos and they tend to prefer videos over text-based content. If you want to promote your company, services, products or anything else, then animated explainer videos are the way to go.

Trigger Emotions

Another benefit of animated explainer videos for businesses is that they trigger emotions. Animated characters that are lively and exhibiting a lot of energy tend to trigger emotions in people. They engage audiences in a way that makes them want to take action, whether it’s to make a purchase, subscribe to an email list, click a link or any other kind of action.

When positive and strong emotions are involved with watching a video, then the information will be more ingrained in someone’s mind. This is exactly what you want because the next time someone needs a product or service your business offers, then they will buy from you before anyone else.


Animated explainer videos allow businesses to be as creative as they want with their message. They can have their characters sing, dance, fly around and wear costumes. Not only that, but the setting or atmosphere can be specific, which allows businesses to create a story-line that will captivate those who watch the video.

Other Benefits

These types of videos can be used to increase leads. If you want to generate warm-leads and you want to do it quickly, then animated videos are what you want to be using.

The videos can increase click-through rates as well as increase customer engagement. Let’s not forget to mention they can improve your results in the search engines results pages. Animated explainer videos are powerful SEO tools.

The bottom line is that animated explainer videos are powerful marketing tools that can be used to reach various business goals. When used properly and strategically, a business can improve their bottom line within a short period of time. Whether your goal is to make more money, grow your business, spread the word about specific products or services or something else, then you should be creating animated explainer videos.

Businesses of all sizes and businesses in all industries can benefit from using animated explainer videos. If you want to reap the above benefits and the many other potential benefits, then start using animated explainer videos today. If you’re not sure how to go about creating high quality animated videos, then hire a professional who can create them.