Over 80% of Americans use social media in their daily routine. It’s become a huge part of everyday life, and provides huge opportunities to those who know how to utilize it. The way of marketing is changing, instead of oldschool flyers and newspapers, the world is looking at Google, Facebook, Social Media and strategically placed ads upon their feeds to help find the best products on the market. Its not uncommon to scroll through a Facebook or Instagram feeds and see at least a few ads targeted directly towards you. Nifty, eh?
The internet – The #1 for reaching your target audience
Over 77.6% of business’ use social media for some form of advertising. That is over $18.4 billion a year spent online alone. And it seems to be working. Studies suggest that consumers are three times more likely to buy a product after seeing an online ad for it. While placing ads online is a brilliant idea, finding even the proper place to start can be hard. What modes of advertising should your business use? Who is your target audience? What social sites does your target audience typically use?
The Easiest Way to Promote
Generally, if you have no idea where to start, it might be a good idea to hire a digital marketing agency to do the groundwork for you. Digital marketing companies have one sole purpose: to analyze a brand’s needs and find ways to boost profits through online social media platforms, SEO, E-Mail marketing and outreach.
These digital marketing companies, for example digital marketing agency new jersey, are extremely efficient at promoting other websites or brands, usually with a pre-set system. The more trust and respect a brand or person has, the more clicks their website typically gets. Digital marketing companies feed off of this truth, and will help build and protect what some call an “online hub”. This is basically a bubble of ads or pages promoting a product or website, across multiple social media platforms to help garner attention. Then more trust is built by engaging with the target audience, answering DM’s, sending e-mails, posting consistently, etc. 80% of social marketers said that their key strategy is to increase engagement across social channels to increase traffic flow and reputation. Interacting online with this particular system is one of the major ways websites become well-known.
Furthermore, most of these agencies will get you started in the world of SEO (Search Engine Optimization) and try to rank your website on the first page of Google for targeted keywords that are specifically interesting for your brand or business. Organic traffic has been shown to convert very well, so it is absolutely imperative that you grab some of those sought after spots on Google. This can include either paid ads, using Google very own Adwords platform or organic SEO (or a combination of both).
Why a Whole Different Company?
Some people might ask why anyone would need a whole separate company for a task like this? It’s expensive after all. But the truth is simple: building an online presence is hard – very hard. Especially if you have no prior knowledge of digital marketing. The amount of time it takes to engage consumers and provide upkeep with social media while monitoring website traffic among everything else is more then a full-time job.
To hire your own experienced team typically costs way more then a marketing team, and is more time consuming to pull together. Digital marketing companies have the established reputation and experience right out of the gate to help set manageable goals and boost online presence to your website/product/brand.
Now, on an ending note, we wanted to leave your with some informational videos that might give you a clearer picture of what online marketing (SEO, etc.) entails – Ahrefs made a great video on the topic:
Instagram is a platform that is used to share pictures and short videos with people from across the globe. People are beginning to use the platform for other purposes such as business and fame. The social media platform has outperformed social media giants such as Facebook when it comes to user interaction. It can be hard for people to gain followers if they are new to the social media platform. There are a variety of different methods that people are using to increase their followers on Instagram.
A popular technique among new users to gain traction on the platform is purchasing followers to increases the visibility of their account. Buying followers is a great way for anyone who is new to the platform. With so many companies available on the open market it can be hard to narrow down the selection from the options that are available to the masses. When purchasing followers it is important to research the company that you are buying the services from in today’s day and age. There are companies that will supply you with followers who are actually bots and this could be a problem for anyone who is looking to have an engaged audience. The benefit of buying bot followers s the fact that you will pay less money to gain access to the services. If you are trying to create a business it is important to purchase real followers who will be able to interact with you and give feedback on the products that you are looking to sell.
Creating a youtube channel is a great way to increase the number of followers that you have on Instagram- Tip: you can buy a few to get things started, for example from ganhar seguidores no instagram. The platform gives you access to over two billion people who are looking to watch videos on a day to day basis. It is important that you select a niche that is popular among the people who you are looking to have followed you. Creating short videos will allow you to interact with the people who are going to purchase the products that you are selling on your platform. Fitness is a popular topic that many people search for when they are on Instagram. Having quality pictures will allow the users to show what they have to offer when it comes down to fitness routines. The future is very bright for anyone who uses multiple social media platforms to gain access to their followers. When you step back and look an Instagrams business model it is not hard to see why the company has been so successful. It is the future of social media and anyone who is looking to create a business should use the platform to obtain access to followers.
Facebook can be a great way to gain access to additional followers for your Instagram account. Using other social media platforms is a great way to gain access to people around the globe. Facebook has a great user base which can easily be converted to Instagram followers. The platform is massive and if you get a small portion of the demographic to follower will greatly increase the likelihood that you are going to be successful in your endeavors.
If you are with a hosting company and want to move your site to one that is probably better, you may be considering Bluehost. Not only does Bluehost get good reviews from many of the people whose websites are hosted with them, it also has other benefits as well.
The only problem with moving from another company to Bluehost, however, can be the fee you have to pay to migrate your sites. Fees other hosting companies often do not charge.
How much are Bluehost fees for site migrations? — This is where Bluehost is far inferior to other hosting companies as their migration fees are very expensive.
Bluehost charges for site migrations around $14.99 to move up to five sites from your old hosting company to them. When you consider most other hosting services do this for free, not only is it expensive, the $149.99 fee would pay for hosting for a year at many other hosting companies.
Is paying the Bluehost migration fee worthwhile? — It depends on what you are looking for, and how adept you are at migrating sites yourself. In other words, if you can learn how to migrate your own sites to Bluehost, or even get a more tech-savvy friend to do it for you, it would make sense for you to do that.
If you cannot, then you should think seriously about spending $149.99 to have Bluehost do it. Especially if you can move to another hosting company like Siteground, for instance, and have them do it for you without any cost at all.
Are there other drawbacks to Bluehost? — It is not just high site migration fees that are a negative when it comes to signing up with Bluehost either.
After all, unlike other hosting companies that offer cheap packages that include all the things you would need, Bluehost charges for some of them.
Take site back up and restoration. While that is included at many other companies, Bluehost charges over $35 a year to do that. They also charge for SSL certificates, additional domain names and a dedicated IP address. That means, by the time you have paid for everything you want to have every month, your basic cost for hosting your site at Bluehost could have suddenly gone sky high.
Do an extensive price comparison — While Bluehost is definitely a very good hosting company, you should still do extensive price comparisons before deciding to go with them.
After all, you may end up being surprised that, what you thought was inexpensive website hosting, has so many additional monthly fees it becomes quite a bit more expensive than you have ever paid for website hosting before.